Your Complete SME-IPO Partner

Anchor funding creates the foundation upon which your IPO can gain traction and market acceptance. When respected institutional or high-net-worth investors commit early, it sends a powerful signal to other market participants. This early trust builds confidence and encourages others to invest, increasing the chances of a fully subscribed IPO and even oversubscription. For SMEs especially, this is crucial - because your first impression on the market can shape your company’s listing success and post-IPO performance.

Such early investments also help in achieving a better valuation. When your IPO is anchored by strong financial backers, it often gives the company stronger negotiating leverage when pricing the shares. This added credibility and demand directly support better price discovery, efficient subscriptions, and long-term investor trust.

Anchor investors don’t just provide funds - they also offer validation. Their commitment showcases belief in your business, financial strength, and growth vision. Our team ensures that these relationships are not transactional but strategic - with investors who are aligned with your long-term journey.

One of our key differentiators is the presence of an in-house, SEBI-registered Alternative Investment Fund (AIF). This gives us a unique edge when working with SME clients who are seeking capital during the IPO process. While we operate primarily as investment bankers and advisors, our AIF allows us the flexibility to evaluate selected opportunities for investment participation

This structure enables us to act faster, evaluate businesses more meaningfully, and support your funding journey not just from the outside, but from a well-aligned position within the investment ecosystem. While every opportunity is evaluated independently and thoroughly, having a capable fund as part of our overall offering means we’re not just arranging investors - we are part of the wider investment conversation from day one.

Our in-house AIF adds credibility and momentum to your funding round, giving your company a strong head-start before the IPO hits the market. It also enhances your positioning in front of other investors, who see that your offering is backed by a team that understands risk, capital, and public market readiness.

In addition to our internal investment capability, we offer access to a well-curated, highly responsive network of external investors - including AIFs, venture capital firms, private equity players, HNIs, and family offices.

Our long-standing relationships with this investor ecosystem allow us to position your company in front of the right people - investors who not only bring funds but also insight, trust, and post-listing support. Whether you're a first-generation entrepreneur or a growing family-owned business, we help you access sophisticated capital partners who understand your space and are looking to be part of your growth journey.

This kind of investor access is often difficult for SMEs to build independently. We bridge that gap for you - preparing your business, pitching your opportunity professionally, and managing the process with a long-term mind-set.

The first step towards commanding better valuation is understanding where you stand and what you can improve. We begin with a thorough evaluation of your business model, product offerings, market positioning, and scalability potential. This isn't just a financial assessment - it’s a forward-looking advisory process.

We help you identify what improvements can be made before you step into the IPO process - whether that means refining your product mix, introducing technology upgrades, exploring niche markets, or reworking your customer positioning. If your product or service lacks differentiation, we guide you toward realignment - making sure what you offer is relevant, valuable, and scalable for today's market.

Our goal is to position your business as future-ready - because that’s what investors look for. Strong fundamentals give your IPO a foundation, and we help you build that foundation before you approach the market.

Valuation is closely tied to trust. When investors see clean records, transparency, and well-documented operations, they are more willing to invest - and at better prices. That’s why we focus early on preparing you for due diligence.

We work alongside you to streamline internal records, ensure legal and compliance documentation is in place, and align your governance and financial systems with capital market expectations. This doesn’t just make your company IPO-ready - it helps reduce any valuation haircut that typically happens when due diligence reveals inconsistencies or unaddressed gaps.

Our team pre-empts the due diligence process - so that by the time investors and listing authorities are involved, your company is seen as professional, trustworthy, and well-governed.

One of the most effective ways to strengthen your company’s fundamentals - and by extension, its valuation - is through strategic collaborations. These could be technical, foreign, or industry-based partnerships that bring added value to your business.

As your consultants, we help identify and bring in collaborations that can enhance product quality, technology integration, and market access. Whether it’s a technology provider, manufacturing partner, or a global distribution tie-up - we align your growth strategy with market requirements and investor expectations.

These collaborations not only make your company more competitive but also create stories investors love - such as innovation, global alignment, and capability expansion - all of which improve perception and pricing.

Just like fundamentals shape the substance of your business, marketing shapes the way it is perceived. IPO marketing is not just about promotions - it’s about strategic communication to the right audience.

We help design your IPO story - identifying your strengths, unique propositions, and future roadmap, and packaging them into a clear, convincing narrative. This includes preparing roadshows, investor decks, media visibility, and outreach plans to attract the right kind of investor attention. Whether it’s institutional or retail participation, your IPO needs a well-planned communication strategy to generate interest, trust, and excitement.

We position your company to not just attract investment - but to do it at the right valuation. This combination of substance and story is what creates a strong demand in the market and helps you unlock true value from your IPO.

At smeDEALZ, we believe that valuation is not just a number - it’s a reflection of how ready, relevant, and visible your company is. Through careful evaluation, smart improvements, the right partnerships, and focused marketing, we work with you to build a business the market values — and trusts.

We start by carefully appraising your business from a capital markets point of view. This means evaluating your financial performance, growth potential, market relevance, and compliance standards - all with an eye on what investors and regulators expect. This appraisal shapes your IPO roadmap, pricing potential, and strategic positioning.

We ensure your business is ready for the public stage - and if there are any gaps, we help bridge them.

Choosing the right merchant banker is crucial for any IPO - but especially so for SMEs, where personalized attention and right-fit pricing matter most. We assist in identifying, shortlisting, and selecting a merchant banker who understands your business and aligns with your goals.

Based on our long-standing industry network and practical understanding of who performs best in your segment, we help you engage the right partner - at the right stage - to maximize outcome and efficiency.

The Draft Red Herring Prospectus (DRHP) is your official introduction to the investor community. It tells your story, discloses your numbers, and defines your credibility. We lead the entire DRHP preparation process — working with your internal teams, legal advisors, and financial professionals to ensure every detail is accurate, compliant, and compelling.

From structuring content to coordinating documentation, we make sure your DRHP reflects your company in the best possible light — in line with SEBI and exchange norms.

For SME IPOs, underwriting is not just a regulatory requirement - it's a signal of confidence to the market. We manage the mandatory underwriting process by aligning the right underwriters who understand your business, believe in your potential, and are capable of absorbing market risks if needed.

This step adds a crucial layer of security and shows investors that your issue is backed by professionals who are committed to its success.

Once everything is in place, the IPO process moves into its execution stage. We coordinate the entire issue process - from registrar activities and investor communication to bid collection and compliance filings. Our job is to ensure that every timeline is met, every regulation followed, and every task executed smoothly.

We keep you updated at every stage, while making sure all backend operations are aligned and executed with precision.

Reaching the listing day is a milestone - but it’s also a transition. We guide you through the final listing formalities and ensure all compliance, disclosures, and settlement procedures are completed as per exchange requirements.

Our team coordinates with the stock exchange, merchant banker, and registrar to ensure a hassle-free and timely listing of your shares.

Post-IPO, ensuring liquidity in your stock is essential. That’s where market making comes in. For SME IPOs, market making is mandatory, and we help you appoint SEBI-registered market makers who can maintain fair price discovery and sustained trading volume for your stock.

We make sure your listed shares don’t go silent post-listing - by putting the right systems in place for market participation and investor engagement.

Regulatory eligibility is just the beginning. In reality, the success of any IPO - especially in the SME space - depends on a solid foundation and smart positioning. It's not just about ticking off requirements; it’s about creating a compelling story supported by strong fundamentals and effective marketing.

At the core of IPO readiness is your company’s business strength - the quality of your product, your operational efficiency, your market relevance, and your long-term potential. We work closely with you to evaluate and improve all aspects of your business that matter to investors. This includes advising on:

• Technology upgrades
• Technical and strategic collaborations
• Product mix optimization
• Product quality enhancement
• Shaping your offerings to meet specific market needs

We help you bring in the right product focus and even explore technical or foreign collaborations to enhance your offering. Our aim is to support strategic investments and guide you in positioning your business in a way that resonates with capital markets.

Along with building strong fundamentals, we also strategize the marketing approach - how your story is told to investors, how the market perceives your company, and how your value proposition is communicated through your DRHP, roadshows, and digital channels.

The right blend of strong fundamentals and effective investor engagement is the real formula for a successful IPO - and we help you get both right.

While building your internal strength, it’s also critical to comply with all regulatory norms laid down by SEBI and the stock exchanges (such as NSE Emerge and BSE SME). These norms ensure investor protection and transparency, and include eligibility criteria such as:

• Net worth and net tangible asset thresholds
• Profitability or revenue benchmarks
• Issue size and shareholding structure
• Promoter contribution and lock-in requirements
• Corporate governance practices
• Statutory certifications and due diligence

We take responsibility for reviewing, organizing, and preparing your records in accordance with these norms, ensuring nothing is missed. Our team works hand-in-hand with auditors, legal advisors, and regulatory consultants to present your company in the best shape - clean, compliant, and IPO-ready.